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Survey of 1,000 American Consumers Reveals Users Are Frustrated with the Limitations of Device Batteries and Qi Charging Technology
Tel-Aviv, Israel, Aug. 13, 2019 – Wi-Charge, the leader in long-range wireless power, and Zogby Analytics, provider of custom research and insight to leaders of businesses and communities, have released a new report: Charging America 2019: The Current State of Power Options for Smart Home & Mobile Devices.
The report, sponsored by Wi-Charge, surveyed 1,000 American consumers regarding their specific challenges and current purchasing trends of battery and charging technologies for today’s smart home and mobile devices, as well as their appetite for innovative power delivery solutions.
Despite advances in battery and charging technologies – like longer-lasting lithium-ion rechargeable batteries or the attempt to move away from power cords by using contact (Qi) wireless charging pads – this new report finds that one-third of mobile devices lose their charge and die several times per week despite fully charging the devices at night. Similarly, 40 percent have to replace smart home device batteries multiple times per month.
There is significant investment in wireless contact charging technology by device manufacturers such as Samsung, Apple, and Google. Over 600 million smartphones and other devices with contact charging shipped in 2018. However, the report finds that nearly 70 percent of consumers do not own contact charging pads, and about half of the consumers that do own charging pads have significant concerns due to the technology’s sub-par reliability, speed, and the need to leave the phone on the pad, which reduces true mobility.
“Not only does this new report highlight consumer frustration with current power delivery solutions – it also shows device manufacturers that there is a viable market willing to spend more for mobility and constant connectivity as part of their devices,” said Yuval Boger, Chief Marketing Officer, Wi-Charge. “The research clearly reveals that the market is ready for a new power innovation – and we firmly believe long-range wireless power is the future of power.”
One-quarter of Americans surveyed said they would pay a premium for devices that could charge themselves without user intervention through long-range wireless charging. Similarly, 25 percent that are investing in smart home technology said that they would spend an additional 10 percent or more for a smart home device with long-range wireless power if that meant making the device more mobile, easier to install and less of a hassle to service on a reoccurring basis.
Key Report Findings:
To download the full report: http://wi-charge.com/Zogby2019
Since 1984, Zogby Analytics has empowered clients with powerful information and knowledge critical for making informed strategic decisions. The firm conducts multi-phased opinion research engagements for banking and financial services institutions, insurance companies, hospitals, and medical centers, retailers and developers, religious institutions, cultural organizations, colleges and universities, IT companies and Federal agencies.